Give people a reason to choose you.
If you find yourself competing on price you need a reason for customers to choose you. I help you find the value your competitors can’t match.
Without a clear brand, you’re just a commodity
Most businesses say the same things: quality workmanship, personal service and attention to detail. It may all be true, but it gives customers nothing to choose between. People decide on how something feels, then find the reasons afterwards.
Imagine two florists’ websites. The first says: “We sell the cheapest flowers, we can’t be beaten on price.” The second says: “Every flower we sell comes from local growers, and what we plant helps insect diversity.” The first sells a bunch for £3.99, the second £7.99. Which do you buy?
You choose the second. Knowing what they believe in gives you something to decide on other than price, and makes you happy to pay double.
A brand gives customers a reason to choose you that others can’t easily copy. I create brands and build websites that make that reason visible.
The problem with creative agencies
Creating a unique brand and visual identity has historically been expensive. It requires you to hire a creative agency. Agencies, however, can be problematic for different reasons. You may have had a bad agency experience, being sold by their top talent only to find you were handed off to their juniors (often agencies use their most senior people just to win work). Or you’re a new business that has found agencies just too expensive.
This leads you to doing it yourself using an off-the-shelf template in a website builder like Squarespace or Wix. The trouble is, with a template you are just one of the crowd, nothing stands out. A website’s job, after all, is to get you sales, if it’s not doing that, then it’s not helping you grow your business.
The good news is, you have another option.
How Sparq can help
I focus on helping small businesses find their voice and show up on the web with an identity and website equal to anything produced by a large London creative agency.
Together we’ll create a brand playbook that gives you a clear position in the market and a story you can tell that’s uniquely you.
From that I’ll design your identity and build the website, giving you a sales tool that actually helps you get more business.
The experience of an agency. The focus of one person. The skill of AI.
Before, creating this amount of work took a team of people with a range of skills which added up to a lot of money, pushing it out of reach of small businesses like yours. But something has changed. AI has made production cheaper and faster, allowing one person with the right level of experience to deliver the work of a whole team. That team of one is Sparq.
AI is available to everyone. Judgement isn’t.
AI without design experience and judgement to guide it becomes AI slop. My career has spanned thirty-five years designing brands, apps and websites for a wide range of international clients and well known brands. My technical expertise with AI has been honed over the last three years. My unique value comes from having design and technical experience in equal measure.
How I price
Most agencies bill by the hour. I don’t.
Hourly pricing is a broken model and it’s unfair to you. It doesn’t account for what you can afford, or the value a brand and website brings.
We’ll agree a price that represents the value of the problem I’m solving. You’ll have a fixed price that’s a small portion of the value you receive, so the return on what you spend with me is clear before we start.
More on how I priceBook a call to find out how I can help
The first step is a conversation about your business, your customers and what you want to change. I’ll tell you honestly where I think the opportunity is and whether I can help.